Showing posts with label packaging. Show all posts
Showing posts with label packaging. Show all posts

Tuesday, December 20, 2016

GOTY Gabriela and "Barbie" Packaging

More evidence of the "Barbie" style packaging that will be in full force with Gabriela's debut on January 1st.


Gabriela's Practice Outfit

Gabriela's Practice Outfit looks to be packaged not in a closed compact box but in a full view "window pane" style box reminiscent of how Barbie doll clothes are packaged and sold. Thank you, Hello Savings for the early look!

AG has been introducing "Barbie" style packaging over the past year or so, but it was mostly relegated to items sold through Costco, such as the repackaging of Samantha and her two outfits.


Samantha's Costco Packaging

But we also saw hints of this new direction in GOTY 2016 Lea Clark's collection with how her Three-Toed Sloth, Sea Turtle, and Margay Cat were packaged.


Lea's Three-toed Sloth

While the Lea animals were packaged rather cutely, it is almost impossible to remove some of the her pets and still save the box for future storage. For other items undergoing the Barbie-packaging like the Costco Samantha collection of doll +two outfits, the new packaging is not easily preserved at all and all but impractical to reuse.

Not loving this, AG.